about me

I'm a Midwest-based creative leader with decades of experience crafting compelling narratives and award-winning campaigns for some of the world's most respected brands. As a copywriter by trade and storyteller at heart, I relentlessly pursue unexpected, impactful ideas that solve complex business problems and make brands famous.
Raised by a high school teacher and football coach, I have a passion for mentoring teams to exceed expectations and deliver winning results, no matter what the odds. Throughout my career, I've been fortunate to work with and learn from some of the best creative talent in the business, across every traditional and digital medium there is. And yes, I've gathered quite a bit of ad wisdom along the way.
While I've seen a lot of changes in the tools, technologies, and tactics we use to connect brands to consumers, one thing has never changed, and I believe never will: Big ideas always win. Not big celebrities, or big productions, or big egos. Big ideas.
When I'm not coming up with big ideas, you can find me making memories with my wife, six kids, and three dogs.
EXPERIENCE
FEB 2025 - PRESENT
Senior Creative Director
KARSH HAGAN MADDEN
Alabama's Beaches, Visit Puerto Rico, Discover Jackson County, Visit Winston-Salem, Visit Pittsburgh, Visit Myrtle Beach, Visit Tampa Bay, Discover Atlanta, Visit Jacksonville.
JAN 2018 - FEB 2025
Executive Creative Director / Founder
MANION CREATIVE
Explore St. Louis, McDonald's, Make-A-Wish, Arizona State University, Metro Imaging, Lindenwood University, Hyundai, Mazda, Ty-D-Bol, Dierbergs Markets.
JUL 2006 - JAN 2018
SVP, Executive Creative Director
H&L PARTNERS
McDonald's, Visit Missouri Tourism, Explore St. Louis Tourism, Touchstone Energy, Mercy Health, Ashley Furniture, Maytag Vacuums, and Discover Palm Desert Tourism.
FEB 2004 - JUL 2006
Associate Creative Director/Writer
GSD&M
Chili's Grill & Bar, the PGA Tour, Frito-Lay, Lennox, AT&T, Walmart, Southwest Airlines, and AARP.
APR 1999 - FEB 2004
Creative Director / Copywriter
WAYLON AD
Anheuser-Busch/InBev (Budweiser, Michelob Ultra, Tequiza, New Products), Nike, Aetna, Allstate, St. Louis Cardinals Baseball, MaxFootball.com, Busch Entertainment (SeaWorld, Discovery Cove).
OCT 1996 - APR 1999
Senior Copywriter
DMB&B (D'ARCY)
M&M/Mars (Skittles, Twix, Milky Way, Combos), Coca-Cola NASCAR, and Southwestern/Pacific Bell.
JAN 1994 - OCT 1996
Copywriter
MOMENTUM WORLDWIDE
Miller Lite, Plank Road Brewery, Upper Deck Trading Cards, Brown-Forman (Southern Comfort, Gentleman Jack, Finlandia Vodka, Pepe Lopez Tequila, Select Brands), 7Up, VR Sports, and Union Bay.
EXPERTISE
AGENCY/CLIENT
TEAM LEADERSHIP
I build and lead diverse and multidisciplinary teams to exceed business objectives and client expectations.
BRAND STRATEGY
I steer the development of insightful creative strategies and briefs grounded in data-driven consumer behavior and business goals.
CREATIVE DEVELOPMENT
I collaborate with cross-functional teams to create culturally-relevant and engaging brand communications that get results.

PRODUCTION EXCELLENCE
I guide the on-time and on-budget execution of innovative creative content productions across any medium.
CREATIVE ADVOCATE
I champion great ideas and celebrate creativity across all levels of an organization within any business environment.
RECOGNITION
One Show
Radio Mercury
Clio
Print Regional Design
Obie
Hatch
AAF National Addy’s
Mid-America Emmy's
AAF District Addy’s
Austin Addy’s
Mobius
St. Louis Addy’s
Telly
HSMAI Adrian Awards
St. Louis Marketing All-Star
Adweek
Ad Age
Creativity Magazine
Shoot Magazine
EDUCATION
MISSOURI STATE UNIVERSITY
Springfield, MO
BS, Marketing (Advertising and Promotions)