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about me

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I'm a Midwest-based creative leader with decades of experience crafting compelling narratives and award-winning campaigns for some of the world's most respected brands. As a copywriter by trade and storyteller at heart, I relentlessly pursue unexpected, impactful ideas that solve complex business problems and make brands famous.

 

Raised by a high school teacher and football coach, I have a passion for mentoring teams to exceed expectations and deliver winning results, no matter what the odds. Throughout my career, I've been fortunate to work with and learn from some of the best creative talent in the business, across every traditional and digital medium there is. And yes, I've gathered quite a bit of ad wisdom along the way.

 

While I've seen a lot of changes in the tools, technologies, and tactics we use to connect brands to consumers, one thing has never changed, and I believe never will:  Big ideas always win. Not big celebrities, or big productions, or big egos. Big ideas.

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When I'm not coming up with big ideas, you can find me making memories with my wife, six kids, and three dogs. 

EXPERIENCE

FEB 2025 - PRESENT

Senior Creative Director
KARSH HAGAN MADDEN

Alabama's Beaches, Visit Puerto Rico, Discover Jackson County, Visit Winston-Salem, Visit Pittsburgh, Visit Myrtle Beach, Visit Tampa Bay, Discover Atlanta, Visit Jacksonville.

JAN 2018 - FEB 2025

Executive Creative Director / Founder

MANION CREATIVE

Explore St. Louis, McDonald's, Make-A-Wish, Arizona State University, Metro Imaging, Lindenwood University, Hyundai, Mazda, Ty-D-Bol, Dierbergs Markets.

JUL 2006 - JAN 2018

SVP, Executive Creative Director

H&L PARTNERS

McDonald's, Visit Missouri Tourism, Explore St. Louis Tourism, Touchstone Energy, Mercy Health, Ashley Furniture, Maytag Vacuums, and Discover Palm Desert Tourism.

FEB 2004 - JUL 2006

Associate Creative Director/Writer

GSD&M

Chili's Grill & Bar, the PGA Tour, Frito-Lay, Lennox, AT&T, Walmart, Southwest Airlines, and AARP.

APR 1999 - FEB 2004

Creative Director / Copywriter

WAYLON AD

Anheuser-Busch/InBev (Budweiser, Michelob Ultra, Tequiza, New Products), Nike, Aetna, Allstate, St. Louis Cardinals Baseball, MaxFootball.com, Busch Entertainment (SeaWorld, Discovery Cove).

OCT 1996 - APR 1999

Senior Copywriter

DMB&B (D'ARCY)

M&M/Mars (Skittles, Twix, Milky Way, Combos), Coca-Cola NASCAR, and Southwestern/Pacific Bell.

JAN 1994 - OCT 1996

Copywriter

MOMENTUM WORLDWIDE

Miller Lite, Plank Road Brewery, Upper Deck Trading Cards, Brown-Forman (Southern Comfort, Gentleman Jack, Finlandia Vodka, Pepe Lopez Tequila, Select Brands), 7Up, VR Sports, and Union Bay.

EXPERTISE

AGENCY/CLIENT
TEAM LEADERSHIP

I build and lead diverse and multidisciplinary teams to exceed business objectives and client expectations.

BRAND STRATEGY

I steer the development of insightful creative strategies and briefs grounded in data-driven consumer behavior and business goals.

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CREATIVE DEVELOPMENT

I collaborate with cross-functional teams to create culturally-relevant and engaging brand communications that get results.

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PRODUCTION EXCELLENCE

I guide the on-time and on-budget execution of innovative creative content productions across any medium.

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CREATIVE ADVOCATE

I champion great ideas and celebrate creativity across all levels of an organization within any business environment.

TESTIMONIALS

"If you’re looking for someone to lead your creative team with passion and vision, Mark’s your guy. He finds the right balance of doing what’s right for his clients to move the business, but champions against mediocrity and defends the integrity of the creative. He’s always done strong work for McDonald’s, and his reel is full of stellar work for other brands."

Mark Carlson - Senior Creative Director​

McDONALD'S

RECOGNITION

One Show

Radio Mercury

Clio

Print Regional Design

Obie

Hatch

AAF National Addy’s

Mid-America Emmy's

AAF District Addy’s

Austin Addy’s

Mobius

St. Louis Addy’s

Telly

HSMAI Adrian Awards

St. Louis Marketing All-Star

Adweek

Ad Age

Creativity Magazine

Shoot Magazine

EDUCATION

MISSOURI STATE UNIVERSITY

Springfield, MO

BS, Marketing (Advertising and Promotions)

mark manion

CREATIVE DIRECTOR  /  COPYWRITER  /  BRAND STORYTELLER

© 2026  Manion Creative LLC

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