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FUNNEST FAMILY
CLIENT: EXPLORE ST. LOUIS
MEDIA: OLV / Broadcast / Cable TV / Email / Social
ROLE: Creative Director
St. Louis has so many fun things for families to see and do, you could never fit it all into a weekend. And if you could, you would definitely be the "funnest" family around.
This fun and memorable campaign was designed to show parents in surrounding markets all the nonstop fun their family can have on a quick getaway to St. Louis. We did it with a catchy original song performed by a local musician at various destinations across St. Louis, and added a Facebook photo contest that got Moms everywhere vying for the title of #FunnestFamily. It was fun to work on.
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