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IN THE KNOW

CLIENT:  EXPLORE ST. LOUIS
MEDIA: 
OLV /
 Broadcast / Cable TV / Social 
ROLE:  Creative Director / Copywriter

St. Louis is known for many things - Cardinals Baseball, the Arch, the City Museum... top-notch tourist attractions. But there are still a lot that people don't know about St. Louis.

Well, who better to get us in the know than some of the more well-known St. Louis celebrities that are proud to call STL home - like Sterling K. Brown, John Goodman, Jenna Fischer, Andy Cohen, Nikki Glaser, Jayson Tatum, and others. I had the pleasure of sitting down and interviewing each of them individually about what they love about St. Louis, and what they want others to know about their hometown. 

What we didn't know, was how many celebrities would want to be a part of this campaign, and how loved it would be by so many. Now we know.