







EXPLORE ST. LOUIS
In The Know Campaign
St. Louis is well-known for having plenty of exciting attractions for any vacationer. But what most people don’t know, is how much more there is to see and do off the beaten path.
So we created this buzz-worthy campaign with some of our very well-known St. Louis celebrities – like Sterling K. Brown, John Goodman, Jenna Fischer, and Andy Cohen – to let people know what they may not know about the Lou.
Has it been successful? You know it.
• Online Video
• Broadcast/Cable TV
• Social Media
My Role: Creative Director / Copywriter
Copy: Ben Noble
Art: David Illig, Shaun Young
IN THE KNOW INTERVIEWS



