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IN THE KNOW
CLIENT: EXPLORE ST. LOUIS
MEDIA: OLV / Broadcast / Cable TV / Social
ROLE: Creative Director / Copywriter
St. Louis is known for many things - Cardinals Baseball, the Arch, the City Museum... top-notch tourist attractions. But there are still a lot that people don't know about St. Louis.
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Well, who better to get us in the know than some of the more well-known St. Louis celebrities that are proud to call STL home - like Sterling K. Brown, John Goodman, Jenna Fischer, Andy Cohen, Nikki Glaser, Jayson Tatum, and others. I had the pleasure of sitting down and interviewing each of them individually about what they love about St. Louis, and what they want others to know about their hometown.
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What we didn't know, was how many celebrities would want to be a part of this campaign, and how loved it would be by so many. Now we know.
