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DOLLAR MENU
CLIENT: McDONALD'S
MEDIA: TV / OLV / Social / Digital / OOH / Radio
MY ROLE: Creative Director / Copywriter
With the economic recession in full swing, McDonald’s needed to appeal to the ever-growing value-conscious consumer. The trick was to do it in a way that didn’t cheapen the brand. So we flipped it around with a simple insight - when you order off the Dollar Menu, your dollar gets you more at McDonald’s. A lot more than a dollar gets you for other things.
Such as...
RADIO
$1 LOCKSMITH :30R
$1 MAGICIAN :30R
$1 CONCERT :30R
$1 ZOO :15R
$1 CHIROPRACTOR :15R
$1 CAR WASH :15R
00:00 / 00:16
$1 OOH
$1 LANDING PAGES
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