Dollar Menu Campaign

The year was 2008.


With the economy struggling and purse strings tightening, McDonald’s saw an opportunity to appeal to the value-conscious consumer.  


The trick was to do it in a way that didn’t cheapen the brand. So we came up with the idea that your dollar gets you more when you order off the Dollar Menu at McDonald’s. A lot more than what a dollar would get you for other things.  


This award-winning, fully-integrated campaign had people all over town talking and completely redefined the value of a dollar.

• Broadcast/Cable TV

• Radio

• Digital


My Role:  Creative Director / Copywriter

Art:  Monica Giardina,

OOH   (designed by a $1 designer)

LANDING PAGES   (snipe appears on click)

$1 Chiropractor :15R
$1 Car Wash :15R
$1 Locksmith :30R
$1 Concert :30R


$1 Magician :30R
$1 Zoo :15R