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mcdonald's
DOLLAR MENU CAMPAIGN








The year was 2008.
With the economy struggling and purse strings tightening, McDonald’s saw an opportunity to appeal to the value-conscious consumer.
The trick was to do it in a way that didn’t cheapen the brand. So we came up with the idea that your dollar gets you more when you order off the Dollar Menu at McDonald’s. A lot more than what a dollar would get you for other things.
This award-winning, fully-integrated campaign had people all over town talking and completely redefined the value of a dollar.
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• Broadcast/Cable TV
• Radio
• Digital
• OOH
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My Role: Creative Director / Writer
OUT OF HOME


LANDING PAGES (snipe appears on click)



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RADIO
$1 Chiropractor :15R
$1 Locksmith :30R
$1 Car Wash :15R
$1 Concert :30R
$1 Magician :30R
$1 Zoo :15R
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