GOOD MORNING CAMPAIGN
Let’s face it, mornings aren’t always good.
Neither were McDonald's breakfast numbers at the time.
So to make mornings better for everyone, we took breakfast to the streets and surprised people with free coffee and hot sandwiches all over town. We hit the commuters, the hard workers, the first responders, and all the good-doers. We spread the love throughout St. Louis, and sure enough, that love came back, in the form of breakfast sales and gratitude for making everyone's day.
The idea was so successful in St. Louis, we were asked to take our campaign on the road - across seven New England states and multiple regions throughout the Southeast. We shot over 50 original, localized TV spots over 4 years.
And today, it’s still regarded throughout the company as one of the most successful local market breakfast campaigns in McDonald’s history.
Digital & Social Media
My Role: Creative Director / Writer / Producer