New Product Launches

Over the years, we were often called on to launch new products in select McDonald’s test markets around the country.  


From Real Fruit Smoothies to Chicken Sausage, Baked Goods to Lobster Rolls, our product-focused ideas were always served up with simple consumer insights, giving life to many new menu items that are still thriving today.


The hardest part was making sure we had enough product to meet the demand at all the restaurants.

• Online Video

• Broadcast/Cable TV

• Live Events/Stunts

My Role:  Creative Director / Copywriter

Copy:  Dru Jacobs, Ben Noble, Jake Edinger, Cordell Jeffries

Art:  David Illig, Jon Hansen