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NEW PRODUCTS + PROMOS

CLIENT:  McDONALD'S
MEDIA:  OLV /
 Broadcast / Cable TV / Activations 
MY ROLE:  Creative Director / Copywriter

Over the years, we were often called upon to launch new products and promotions in select McDonald’s test markets around the country. Whether it was Fruit Smoothies or Chicken Sausage, Baked Goods or Lobster Rolls, our product-focused ideas were always served up with simple consumer insights, giving life to many new menu items and promotional offers that are still thriving across regional McDonald's markets today.

 

The hardest part was making sure we had enough product to meet the demand at all of the restaurants.

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