Over the years, we were often called on to launch new products in select McDonald’s test markets around the country.  

 

Whether it was Real Fruit Smoothies or Chicken Sausage, Baked Goods or Lobster Rolls, our product-focused ideas were always served up with simple consumer insights, giving life to many new menu items that are still thriving at McDonald's today.

 

The hardest part was making sure we had enough of the new products to meet the demand at all the restaurants.

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• Online Video

• Broadcast/Cable TV

• Live Events/Stunts

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My Role:  Creative Director / Writer