DRINK CAMPAIGNS
CLIENT: McDONALD'S
MEDIA: OLV / Social / Digital / OOH / Website / Radio / TV / Events / PR
ROLE: Creative Director / Copywriter
WAKE THE HECK UP
Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.
This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.
At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.
And for the first time, people were thinking of McDonald's as the place to get their drink on.
OUT OF HOME
RADIO
DRINK RUN
When it comes to beverages, the main competitive advantage McDonald's has over convenience stores is their drive-thru. Over 30 drinks, and you don't even have to get out of your car. It's the most convenient place to grab your drink. Especially when you're going on a drink run
This campaign of :15's (and one :30) highlighted familiar situations where multiple McDonald's drinks played a key role, reminding us of yet another way that someone can take advantage of a McDonald's drink run.