WAKE THE HECK UP
Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.
This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.
At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.
For the first time, people were thinking of McDonald's as the place to get their pick-me-up drinks.
The sales results were even more refreshing.
• Broadcast/Cable TV
• Digital & Social Media
My Role: Creative Director / Writer