Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.  

 

This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.

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At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.

 

For the first time, people were thinking of McDonald's as the place to get their pick-me-up drinks.

 

The sales results were even more refreshing.

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• Broadcast/Cable TV

• Digital & Social Media

• Radio

• Outdoor/Transit

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My Role:  Creative Director / Writer