McDONALD'S

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Drink Campaigns

WAKE THE HECK UP 

Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.  

This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.

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At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.

For the first time, people were thinking of McDonald's as the place to get their pick-me-up drinks.

The sales results were even more refreshing.

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• Broadcast/Cable TV

• Digital & Social Media

• Radio

• Outdoor/Transit

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My Role:  Creative Director / Copywriter

Art:  John Meyer

DRINK RUN

The main competitive advantage McDonald's has over c-stores is a drive-thru. That makes it the most convenient and affordable place to get a drink.  And now everyone knows it. And with over 30 drinks to choose from, there's a drink for everyone.  

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Time for a drink run. This campaign of :30/:15's highlighted situations where multiple McDonald's drinks played a lead role. Reminding people that there's a drink for everyone at McDonald's, no matter what the reason.

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• Broadcast/Cable TV

• Radio

• Drink Runner Vehicle/Events

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My Role:  Creative Director / Copywriter

Art:  David Illig