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McDONALD'S

Drink Campaigns

WAKE THE HECK UP 

Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.  

 

This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.

At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.

 

For the first time, people were thinking of McDonald's as the place to get their pick-me-up drinks.

 

The sales results were even more refreshing.

• Broadcast/Cable TV

• Digital & Social Media

• Radio

• Outdoor/Transit

My Role:  Creative Director / Copywriter

Art:  John Meyer

RADIO

Brain Fatigue :60R
Sleep Working :60R
PM Slump :60R
Office Stupor :60R

RADIO

Remember :30R
Envy :30R
Broadcast :30R
Propose :30R

DRINK RUN

The main competitive advantage McDonald's has over c-stores is a drive-thru. That makes it the most convenient and affordable place to get a drink.  And now everyone knows it. And with over 30 drinks to choose from, there's a drink for everyone.  

Time for a drink run. This campaign of :30/:15's highlighted situations where multiple McDonald's drinks played a lead role. Reminding people that there's a drink for everyone at McDonald's, no matter what the reason.

• Broadcast/Cable TV

• Radio

• Drink Runner Vehicle/Events

My Role:  Creative Director / Copywriter

Art:  David Illig