mcdonald's
DRINKS CAMPAIGNS
WAKE THE HECK UP
Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.
This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.
At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.
For the first time, people were thinking of McDonald's as the place to get their pick-me-up drinks.
The sales results were even more refreshing.
• Broadcast/Cable TV
• Digital & Social Media
• Radio
• Outdoor/Transit
My Role: Creative Director / Writer
OUT OF HOME
RADIO
Brain Fatigue :60R
Sleep Working :60R
PM Slump :60R
Office Stupor :60R
DRINK RUN
The main competitive advantage McDonald's has over convenience stores is their drive-thru. And with more than 30 drinks to choose from, the selection is huge. Which makes McDonald's the most convenient and logical place to get your drink on. And now it's the most affordable.
This campaign of :30/:15's highlighted familiar situations where multiple McDonald's drinks played a key role, reminding us of yet another way that someone can take advantage of a McDonald's drink run.
• Broadcast/Cable TV
• Radio
• Drink Runner Vehicle/Events
My Role: Creative Director / Copywriter