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DRINK CAMPAIGNS

CLIENT:  McDONALD'S
MEDIA:  OLV / Social / Digital / OOH / Website / Radio / TV / Events / PR
ROLE:  Creative Director / Copywriter

WAKE THE HECK UP

Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.  

 

This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.

At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.

 

And for the first time, people were thinking of McDonald's as the place to get their drink on.

OUT OF HOME

RADIO

BRAIN FATIGUE :60R
SLEEP WORKING :60R
P.M. SLUMP :60R
OFFICE STUPOR :60R

DRINK RUN

When it comes to beverages, the main competitive advantage McDonald's has over convenience stores is their drive-thru. Over 30 drinks, and you don't even have to get out of your car. It's the most convenient place to grab your drink. Especially when you're going on a drink run

 

This campaign of :15's (and one :30) highlighted familiar situations where multiple McDonald's drinks played a key role, reminding us of yet another way that someone can take advantage of a McDonald's drink run.

RADIO

BROADCAST :30R
REMEMBER :30R
PROPOSE :30R
ENVY :30R

mark manion

CREATIVE DIRECTOR  /  COPYWRITER  /  STRATEGIC BRAND LEADER

© 2024  Manon Creative LLC

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