




McDONALD'S
Drink Campaigns
WAKE THE HECK UP
Office Stupor, Sleep Working, Brain Fatigue... if you're suffering from any of these symptoms, then you need a pick-me-up drink from McDonald's.
This award-winning campaign reminded people to wake the heck up and come to McDonald's for their coffee or soft drink, and put an end to that afternoon slump.
At the “National Research Center for People in Need of Pick-Me-Up Drinks” website, people were given a full diagnosis and printable coupon for a free drink at McDonald’s.
For the first time, people were thinking of McDonald's as the place to get their pick-me-up drinks.
The sales results were even more refreshing.
• Broadcast/Cable TV
• Digital & Social Media
• Radio
• Outdoor/Transit
My Role: Creative Director / Copywriter
Art: John Meyer
RADIO
Brain Fatigue :60R
Sleep Working :60R
PM Slump :60R
Office Stupor :60R




RADIO
Remember :30R
Envy :30R
Broadcast :30R
Propose :30R
DRINK RUN
The main competitive advantage McDonald's has over c-stores is a drive-thru. That makes it the most convenient and affordable place to get a drink. And now everyone knows it. And with over 30 drinks to choose from, there's a drink for everyone.
Time for a drink run. This campaign of :30/:15's highlighted situations where multiple McDonald's drinks played a lead role. Reminding people that there's a drink for everyone at McDonald's, no matter what the reason.
• Broadcast/Cable TV
• Radio
• Drink Runner Vehicle/Events
My Role: Creative Director / Copywriter
Art: David Illig
