CLEAR CHOICE CAMPAIGN
After being acquired by a large hospital network, Metro Imaging, a local diagnostic imaging provider, asked us to develop a new, more aggressive campaign to reassure independent doctors and patients that their model of accessible and affordable imaging has not changed.
So we took a direct approach. And clearly communicated Metro’s value proposition of being the clear choice for imaging services. The creative was simple to understand and provided several clear competitive differences between hospital radiology services and Metro Imaging’s offerings.
As a result, Metro Imaging saw its largest monthly increase in company history.
Clearly, because of this new campaign.
• Online Video
• Broadcast/Cable TV
My Role: Creative Director / Copywriter / Art Director