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CLEAR CHOICE CAMPAIGN
CLIENT: METRO IMAGING
MEDIA: Broadcast/Cable TV / OLV
MY ROLE: Creative Director / Copywriter
After being acquired by a large hospital network, Metro Imaging, a local diagnostic imaging provider, asked us to develop a new, more aggressive campaign to communicate to independent healthcare providers and patients that their model of accessible and affordable imaging has not changed.
So we took a direct approach. And clearly communicated Metro’s value proposition of being the clear choice for imaging services. This simple campaign provided several clear differences between the typical, frustrating hospital radiology services and Metro Imaging’s service offerings.
As a result, Metro Imaging saw its largest monthly increase in company history. Clearly, an effective campaign.
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