Enjoy the Show Campaign
In 2013, we launched a complete rebranding for the Missouri Division of Tourism – with a new logo and tagline, a memorable positioning and a shiny new ad campaign.
Building off the equity of the “Show-Me State,” our Branson notoriety, and our wide variety of tourism assets across the state, we reintroduced Missouri as the place to see one spectacular show after another.
And along the way, this Platinum Adrian award-winning campaign has received nothing but standing ovations from travelers and clients alike.
• Broadcast/Cable TV
• Online Video
• Social Media/PR
My Role: Creative Director / Copywriter
Copy: Ben Bohling, Dru Jacobs
Art: Steve Laliberte, Jim Fortune