PALM DESERT TOURISM
So Worth It Campaign
With any vacation, travelers have to spend their time, energy, and—most of all—their money, in pursuit of a unique and memorable experience. Unfortunately, most destinations don't live up to the hype.
With the notorious Palm Springs right next door, Palm Desert had to differentiate itself and find a way to get travelers to skip the Springs and head to the Desert.
With upscale shopping, dining, and a more relaxing vibe, Palm Desert has all the aspirational lifestyle experiences to make a trip here... so worth it.
Using a diverse mix of digital pre-roll video, digital display advertising, print, out-of-home, and PR, we injected new energy into Palm Desert’s high-end activities and indulgent offerings.
• Online/Pre-Roll Video
• Digital Display Ads
• Social Media/PR
My Role: Creative Director
Copy: Dru Jacobs
Art: Shaun Young