SO WORTH IT
CLIENT: DISCOVER PALM DESERT
MEDIA: OLV / Print / Digital / Transit
MY ROLE: Creative Director
With any vacation, travelers spend their time, energy, and money in pursuit of a unique and memorable experience. Unfortunately, most destinations don't live up to the glamorous hype.
With Palm Springs right next door, Palm Desert wanted to differentiate itself and find a way to get travelers to skip the Springs, or at least add the Desert to their itinerary. With upscale shopping, dining, and a more relaxed vibe, Palm Desert has all the luxury experiences travelers are looking for, they just didn't realize it.
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Using a diverse mix of digital pre-roll video, digital display ads, print, out-of-home, and PR, we injected new energy into Palm Desert’s high-end activities and indulgent tourism offerings, establishing Palm Desert as a destination that is "so worth it."
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