PALM DESERT TOURISM

So Worth It Campaign

With any vacation, travelers have to spend their time, energy, and—most of all—their money, in pursuit of a unique and memorable experience. Unfortunately, most destinations don't live up to the hype.

 

With the notorious Palm Springs right next door, Palm Desert had to differentiate itself and find a way to get travelers to skip the Springs and head to the Desert.

With upscale shopping, dining, and a more relaxing vibe, Palm Desert has all the aspirational lifestyle experiences to make a trip here... so worth it.

Using a diverse mix of digital pre-roll video, digital display advertising, print, out-of-home, and PR, we injected new energy into Palm Desert’s high-end activities and indulgent offerings.

• Online/Pre-Roll Video

• Digital Display Ads
• Print

• OOH

• Social Media/PR

My Role:  Creative Director

Copy:  Dru Jacobs

Art:  Shaun Young

PRINT

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