STOP WISHING CAMPAIGN
In most furniture stores, you can find your style, but you can’t afford it. Or you can afford it, but it’s nowhere near your style.
Furniture shoppers spend days wishing they could find the furniture they want at a price they can afford.
Well, it's time to stop wishing.
This beautifully-simple, mesmerizing campaign helped launch a new furniture store concept on a modest budget and made it immediately stand out in a crowded local market full of screaming deals and questionable sales tactics.
We took a chance. Our client trusted us. And in the end, we made all our client’s wishes come true.
• Broadcast/Cable TV
My Role: Creative Director