This award-winning campaign was designed to educate and encourage co-op members to do the little things they could to save energy and money. Not just for tor themselves, but for their fellow co-op members as well.

 

We showed them how the little changes can add up, and through a fully-integrated campaign and content-rich website, we challenged them to do their small part to take action.

 

All told, the campaign ran for three years and helped co-op members realize over $70 million in combined energy savings.

 

And helped 800 co-ops engage with their members like never before.

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• Broadcast/Cable TV

• Online Video/Pre-Rolls

• Print

• Website

• Digital Banner Ads

• Radio

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My Role:  Creative Director / Copywriter