TOGETHER WE SAVE CAMPAIGN
This award-winning campaign was designed to educate and encourage co-op members to do the little things they could to save energy and money. Not just for tor themselves, but for their fellow co-op members as well.
We showed them how the little changes can add up, and through a fully-integrated campaign and content-rich website, we challenged them to do their small part to take action.
All told, the campaign ran for three years and helped co-op members realize over $70 million in combined energy savings.
And helped 800 co-ops engage with their members like never before.
• Broadcast/Cable TV
• Online Video/Pre-Rolls
• Digital Banner Ads
My Role: Creative Director / Copywriter