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TOGETHER WE SAVE
CLIENT: TOUCHSTONE ENERGY
MEDIA: TV / OLV / Print / Digital / Website / Radio
MY ROLE: Creative Director / Copywriter
This award-winning campaign was designed to educate and encourage co-op members to do the little things they could to save energy and money. Not just for tor themselves, but for their fellow co-op members as well.
We showed them how the little changes can add up, and through an integrated campaign and content-rich website, we challenged them to take action - to do their small part to save energy and money - for everyone. All told, the campaign ran for three years and helped co-op members realize over $70 million in combined energy savings.
And helped 750+ co-ops to engage with their members like never before.